Definition In-Fact

goodwill ambassador

IPA(key): /ɡʊdˈwɪl//æmˈbæs.əˌdɔɹ/

A compound term that is used to distinguish, define and describe a person who advocates for a cause or offers benevolence on the part of their representation. A formal post-nominal honorific title and recognized official position bestowed by a head-of-state or the secretariat of an international organization.

goodwill (usually uncountable, plural goodwills)

  1. A favorably disposed attitude toward someone or something.

  2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.

  3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

ambassador (plural ambassadors)

  1. A minister of the highest rank sent to a foreign court to represent there his sovereign or country. (Sometimes called ambassador-in-residence)

  2. An official messenger and representative.

  3. A corporate representative, often the public face of the company.

Oxford (Lexico)

A person serving (usually unofficially) to promote goodwill between countries, institutions, etc.; now chiefly (frequently with capital initials) a well-known person (especially a celebrity) appointed by a charity or other organization to publicize its activities or promote a specified cause. (More...)


"What is a goodwill ambassador?"

In 2018 the US State Department established the following definition to answer the question:

"Goodwill ambassadors are prominent Americans who represented the United States overseas through State Department programs. Today, these individuals are more commonly referred to as Cultural Ambassadors, Sports Envoys, or Arts Envoys. In these State Department Exchange Programs, Americans can create long-lasting ties between the United States and other countries. Through demonstrations, clinics, and casual interaction, they forge people-to-people ties to build mutual understanding of ideals and culture."

Goodwill Ambassador Foundation (Summary)

Goodwill Ambassadors, Inc. began in 1992 as an event hosting and planning organization in Washington, DC. In 2009 Globcal International adopted the name and idea to create "Goodwill Ambassadors" originally known as "Goodwill Ambassadors of the World" which set-out to form a highly-skilled social media diplomacy corps program made up of individual goodwill ambassadors from around the world advocating for social change.

Through their appearance and coincidence their members were involved in

In 2013 the program was reformed into the Goodwill Ambassador Commission, which was made up of individual goodwill ambassadors with a wide-variety of backgrounds occupied with the task of forming a policy institute for setting standards concerning protocol, transparency, defining identity, practical methods, presentation, developing legal recognition, international civil service, non-government organization representative rights, applying diplomatic law and professionalism for goodwill ambassadors. In 2021, the commission launched a Creative Commons website development with the domain and namespace [Goodwill-Ambassador(s).org] designating new standards and an international code of conduct based on a wide range of compatible principles and understanding established by the European Union, the Commonwealth of Nations, the United Nations and many well recognized states. Internationally and universally the organization's motives were recognized publicly when it established and designated international standards for encoding the United Nations goodwill ambassador titles.

All United Nations specialized agencies' goodwill ambassadors and advocates are explicitly recognized with the honorable title, by the Goodwill Ambassador Foundation which is made up of the members of the commission. The Goodwill Ambassador Foundation also recognizes other local, regional, state, national and organization's ambassadors based on a legal qualification and verification process. The organization is a fellowship of those who are already goodwill ambassadors and advocates, to become a member of the foundation a person must have been legally conferred the honorable title by a head-of-state or designated by an official chief.