What is a goodwill ambassador?
In 2007 the United Nations said: "Goodwill Ambassadors are prominent personalities from the worlds of art, music, film, sport, literature and government who have volunteered their services and support for the United Nations or one of its agencies to highlight key issues and to draw attention to UN activities." Remark: Formerly called Ambassador at large; same functions as before but unpaid; no longer a diplomatic title.
In 2018 the US State Department offered the following definition to answer the question: "Goodwill ambassadors are prominent Americans who represented the United States overseas through State Department programs. Today, these individuals are more commonly referred to as Cultural Ambassadors, Sports Envoys, or Arts Envoys. In these State Department Exchange Programs, Americans can create long-lasting ties between the United States and other countries. Through demonstrations, clinics, and casual interaction, they forge people-to-people ties to build mutual understanding of ideals and culture."