Goodwill Ambassador Commission

Recognition is the Key to Success

With the abundant and prolific use of the keyword terminology "goodwill ambassador" since we began in the social media as the primary collective idea influencer and protagonist in civil, public and state diplomacy we have had to redevelop and reform our organization to better recognize those who have achieved their success as ambassadors and advocates based in a non-discriminatory fashion to better represent a democratic world-view. While there are so many that like to use the term, recognition has become more important to provide verificable credentials to differentiate the types of ambassadors in the world theater of benign non-state actors engaged in citizen diplomacy today.

In the past, as well as the present day, only those who are credible, neutrally aligned, and connected for the right reasons should be recognized officially as "goodwill ambassadors" and ever more frequently cause advocates engaged in promoting a wide-range of benevolent and charitable programs and projects. Political parties and religious organizations are polarizing bodies that generally cannot be acknowledged. There are many steps that are encouraged much like a modern-day author or any other professional to receive the acknowledgement they deserve unless a person is already well-known enough to be introduced. 

Today there are several noteworthy organizations that have become the primary actors in creating the soft-power influence emulated by public civilian and goodwill diplomacy efforts that generate well-being in our society. Our objective has come to focus upon, acknowledge, establish and understand a Goodwill Ambassador Code of Ethics (GA-CoE). 

Social Media and Goodwill Ambassadors

Once a person becomes a goodwill ambassador, he or she needs to identify with the idea of being recognized as a "Public Figure" or "Limited-Purpose Public Figure". To accomplish this they need to identify with other like minded individuals as a goodwill ambassador, join an organization of goodwill ambassadors or work independently from their own office. Normally today this is most often accomplished by connecting, maintaining and operating in the social media; a well elaborated Facebook page, a good LinkedIn profile, a Twitter account, a website and self-promotion of their activities. 

The social media is very important to goodwill ambassadors' public relations and real presence; it is also very important that those who are recognized properly present themselves and demonstrate transparency in their work. It provides Goodwill Ambassadors to also measure their results which is one of the most important factors for the organizations they work with in providing accountability to their members or constituents.